منابع مشابه
Prominence and consumer search
This paper examines the implications of “prominence” in search markets. We model prominence by supposing that the prominent firm will be sampled first by all consumers. If there are no systematic quality differences among firms, we find that the prominent firm will charge a lower price than its non-prominent rivals. The impact of making a firm prominent is that it will typically lead to higher ...
متن کاملProminence and Consumer Search: The Case With Multiple Prominent Firms
This paper extends Armstrong, Vickers, and Zhou (2007) to the case with multiple prominent firms. All consumers first search among prominent firms, and if their products are not satisfactory, they continue to search among non-prominent ones. Prominent firms will charge a lower price than their non-prominent rivals as in the case with a single prominent firm, but relative to the situation withou...
متن کاملWhat’s in a Name? The Effects of Prominence on Consumer Behavior at Search Engines∗
This paper examines the effects of location and brand name prominence on consumer clicking behavior at the major search engines. We find that both are important determinants of the links consumers click following a product search. Even though our results indicate that position on the search results page has a larger direct impact than brand name prominence, once we take into account that more p...
متن کاملAdvertiser Prominence Effects in Search Advertising
Search advertising is the ordered list of advertisements that appears when a user searches for something in an online search engine. By construction, these ads differ in prominence: ads higher up the list are more prominent than ads lower down the list. However, search ads also differ in prominence in another way: prominence of advertiser. This paper examines how these two types of prominence i...
متن کاملConsumer Search and Firm Growth
This paper presents a simple model of search and matching between consumers and firms. The firm size distribution has a Pareto-like right tail if the population of consumers grows at a positive rate and the mean rate at which incumbent firms gain customers is also positive. This happens in equilibrium when entry is sufficiently costly. As entry costs grow without bound, the size distribution ap...
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ژورنال
عنوان ژورنال: The RAND Journal of Economics
سال: 2009
ISSN: 0741-6261,1756-2171
DOI: 10.1111/j.1756-2171.2009.00062.x